Brand Identity

Brand identity is the image of your establishment. And like you it needs to have its own individuality and personality. As a brand identity consultant we integrates the ideas, personality and values of your company and create design options that suit you and your company that has memorable recall value in the minds of your customers. Brand designing is time consuming but the results are amazing when we look at it in the long run.

Customers will pay a significant premium for brands to which they are loyal. 50% of customers are willing to pay 20-25% more for a brand of choice.

Take a good look at your corporate culture and figure out what it is about your firm that engages your customers. Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles, your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current and potential customers just what it means to do business with you, providing a quick and concise context upon which to deliver your key messages.

When a brand stands for something, or shows a strong level of commitment, the brand gains recognition and loyalty amongst its consumers.

Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials should be professional, engaging and action-oriented, inciting the recipient to purchase. Creative, eye-catching design can help your company’s messages pop. To ensure your communications are making the right impression, you need outstanding graphic designs that make your logo and marketing materials visually stimulating and professional. Our graphic design pros can help you create sizzling collateral, branding and online platforms, so prospects and customers take note and remember you.

The more you simplify your brand positioning the more powerful it becomes.
Fedex became synonymous with OVERNIGHT, Volvo with SAFETY and Apple with INNOVATION.

So what are you?

Conclusion, Brand Identity is the face you show the world every time you communicate - whether it’s your logo on a product or the way you answer the phone. It’s far more than a tagline and a couple of corporate colors. A successful brand identity extends into the way you do business, behave at every customer touchpoint and even the way you interact with your employees.