Promotional Collateral
When executed strategically, your collateral can make an immense impact and contribution to your company’s branding efforts & awareness. Creative marketing collateral, such as advertising, custom stationery, company brochures, monthly newsletters, posters, direct mail campaigns & outdoor advertising can develop strong,stable & long-lasting client relations, while producing an extremely effective & valuable marketing impression. We simplifies the creative process by designing & developing custom designed advertising campaigns & creative marketing media for large & small-scale clients, companies & organizations.
So whether you’re a digital, PR or marketing agency, your collateral and case studies
should be presented in a creative and memorable way!
Promotional collateral consists of just about anything that grabs and holds a prospect’s attention so you can convert them into a paying client. The first step in choosing effective collateral is for us to know your target market’s likes, dislikes and its use of the media. Then, we will propose collateral that meets your marketing objectives, looks distinctive and provides as much information as possible about your services and products.
Of course, nobody can make you be creative, but the following ideas can at least put you
on the right path towards discovering your creative side.
Promotional collateral includes any type of written or printed material that helps market a business, product, service or idea, such as call cards, letterheads, flyers, information sheets, brochures of all sizes, annual reports and even folders that hold several of the pieces. Although collateral types vary from each other depending on your business, certain principles guide the creating of all collateral so it accomplishes its intended objectives.
After all, graphic design is a contemplative art. To make a splash using printed materials in this digital-centric world takes creativity, originality and confidence in both your design and in the brand itself.
It might be all about digital marketing these days, but print is still king when it comes to producing the kind of breathtaking marketing designs that makes your audience stand up and pay attention to what you have to say. Computers have not yet replaced the ritual of actually holding something in your hands and exploring it with all of your senses; until such a time when that experience can be reproduced digitally, there will still be plenty of opportunities to make an impact using your printed marketing materials.
